Music tourism in Madrid grows
Madrid is consolidated as a destination to enjoy musicals. According to the latest news published, 22% of the viewers come from outside the region. A significant fact considering that the sector has an economic impact in Spain of 250 annual millions. Hnos. Montoya, as a company specialized in mobility for both artistic and leisure companies, also confirms the growing demand for transport services linked to this activity. The tourism of musicals in Madrid grows and improves the positioning of the Madrid capital with a score of simultaneous shows.
Madrid's Gran Vía has reinvented itself
The Gran Vía was always a place for the show. However, where before the public came to admire the great stars of the cinema, now it is to enjoy great musicals. Thus, Madrid has become in recent times in the third place in Europe and the fourth most important in the world. It is estimated that ticket sales exceed the barrier of the 3 million.
On the poster: musical tourism in Madrid
The sector becomes stronger. The shows are now bigger and their permanence in poster longer. The Lion King adds 8 seasons with 4 millions of viewers and 3.000 features represented. But the options for the public are becoming more varied every day by closing the 2018 with up to 20 different proposals among which stand out "West Side Story", "Billy Elliot" or "The Doctor".
Musical tourism in Madrid connects with all audiences. The different themes and visual proposals make this genre attract very different profiles. Other shows on the poster are "The young Frankenstein", "The Call" or "Anastasia".
The growth of musical tourism also has a positive impact on other sectors such as hotels, restaurants and services. Hnos. Montoya, specialized in collective transport in Madrid, reinforces its coach and minibus hire services, the 50% of them adapted for people with disabilities, to facilitate the mobility of both artists and spectators.